At Aura Tide, our journey began not in a boardroom, but in a circle of friends united by a profound respect for the natural world. We are four founders, brought together by a shared fascination with the quiet power and unique beauty of crystals.

It started with simple sharing—exchanging stones we had collected, each with its own story and energy. What grew from those conversations was a deeper vision: to move beyond mere collection and create something personal, intentional, and wearable. We began designing our own crystal bracelets, blending our individual aesthetics into a unique style that felt both authentic and modern.

Driven by the belief that these natural treasures could bring a moment of calm and intention to everyday life, a personal passion organically grew into a purposeful mission. Aura Tide was born from this simple, powerful idea: to craft beautiful, high-quality pieces that connect you to the earth’s energy and your own inner clarity.

Every hand-finished bracelet is a product of that original circle—a testament to friendship, shared vision, and our enduring commitment to bringing only the most meaningful crystals to your wrist.